By now you probably know that social networks are not going away. You know you have to use it for your business and yet you are still confused about HOW to use it effectively. Social media marketing can be overwhelming and is ever evolving. I encourage my clients to start slow, take baby steps and progress as they get into a rhythm with a couple of initial platforms. Begin by focusing on those sites that cater to your primary customer. Think about age, sex and whether you are promoting a consumer or business to business product or service.
Let’s look at the most relevant social media platforms today:
Pick two of these and start there. Post 2-3 times per week and don’t stress, have fun. Next time we will explore WHAT to post.